Monday, February 16, 2009

Wanna survive the recession? Bet on booze

This weekend's Wall Street Journal had a great analysis of stock performance from the Great Depression onward. What stocks did comparatively well in the cauldron of the late '20s and early '30s? Not many.

Money quote:
"The only clear winner: cheap vices. Among the sectors with positive returns were cigarettes, cigars and tobacco, sugar and confectionery products, and fats and oils, which each gained between 1.6% and 7.5% annually."

So if fattening, carcinogenic vices were good bets in the Prohibition era, here's betting booze is the best bet now.

You don't have to tell me twice: But not sure Maker's Mark is publicly held.